2019 saw a record number of students getting rejected or waitlisted by colleges that they should have been accepted by. Then, it became a record year for students getting accepted on appeal. Learning why this happened will ensure that you're prepared in the event that 2020 is a repeat performance.
The Trend Toward "Under-Enrolling"
Last year's (2018-2019) admissions results were absolutely wild. The college counselor of Palos Verdes High School (ranked the 11th Best High School in California) called it a bloodbath and other high school counselors echoed the same sentiment. Their horror stories of student outcomes were unusually devastating and grim compared to any previous year. Students across the country on social media, and even several College Zoom clients, were shocked and felt dismayed, too.
Even the lower numbers of applications received by certain colleges didn't mean better odds. When early media reports revealed that the number of freshman applicants applying to the UCs had dropped for the first time in 15 years, many were relieved. The assumption was that 2019 would finally be an easier year to be admitted. Yet, the opposite proved true. UCLA's acceptance rate actually dropped, in spite of it receiving fewer applications. Thousands of applicants who would've been accepted the year before were turned away despite there being less competition from other applicants.
Meanwhile, UCSB and UCSD became increasingly competitive, approaching the volume of applications that UCLA received almost 5 years ago. By the time all of the admissions decisions had been released, one of Los Angeles's top private high schools discretely hired College Zoom to help one of their top students appeal because she was rejected or waitlisted by every UC she applied to. Her grades were a 3.8 weighted GPA with a 4.5 weighted GPA. We successfully helped her reverse several UC decisions but she ended up choosing to enroll at USC.
Another mom, who used another independent college counseling service, was equally dismayed with the results from both UCs and private colleges. She looked up College Zoom because her daughter was the salutatorian and had only been accepted by UW-Seattle, which had a 51% admit rate. No admittance to UCs at all. Her school counselor told her she was so strong that she could apply to just the top UCs and Ivy League colleges and be fine. [Update: we helped the daughter write a waitlist appeal letter for Vanderbilt and she was accepted.]
Within College Zoom, last year was initially set to become our absolute worst on record. We had 5 academically competitive students who had worked with us from the beginning and did get into any of their top choice colleges. That was more than we've had in our entire 11 year history. All but one was eventually admitted off of a waitlist or rejection letter appeal and now attends either an Ivy League or top 20 college. The only one who didn't reverse an outcome was still able to enroll at UCLA. The crisis was averted. Everyone ended up okay, but not before a bewildering and emotional roller coaster ride.
Under enrolling colleges admit fewer students upfront. Then, they use the waitlists and rejection letter appeals to dial up to their ideal class sizes. It makes sense administratively for better yield management, but it absolutely decimated the feelings of students who hung in limbo and didn't know that they should persist past bad news.
Why Did This Happen?
When more applicants enroll than a college expects, this is bad for the college. In recent years, over enrollment became logistical nightmares for some colleges. For UCSD and UCI in particular, stories in the media spread of 3 students being crammed into dorm rooms meant for 2, and university housing offices scrambled to rent off-campus apartments to accomodate incoming freshmen.
In recent years, as certain schools became increasingly popular, the historical assumptions used in those universities' yield prediction models grew rapidly outdated and stopped being reliable predictors the number of students who would actually enroll. Moreover, every high school graduating class since 1996 has been increasingly larger in size. So, why was the shift to under enroll so sudden and so sweeping? Similar to how many high schools use the same software (like Naviance) for grade reports, many colleges hire the same data companies for statistical analysis and modeling.
The shock applicants felt was further exacerbated by the fact that, in admitting even fewer students than usual, each college naturally took the strongest of the strongest. Imagine the same small group of students winning all of the acceptances from all of the desired colleges. In fact, we had a couple of students who were admitted to almost every school they applied to (but that wasn't the norm), and each student can only pick one college. This pattern left some colleges further below the enrollment numbers they had expected to achieve by under enrolling. Consequently, it contributed to them accepting more students off of waitlists and rejections than usual.
How to Prepare Yourself
Admissions announcements are already an intense, emotional experience, further amplified by students' social media posts. Because of the heightened sensitivity, stress, and emotion that rejected students feel, it's most important that you understand why an early rejection (or even several big, early rejections) are not a sign of what's ultimately in store for you.
Myth #1: "It is easier to be accepted as an early decision/action applicant. Therefore, my early rejection means I won't get in anywhere."
No. Many high school counselors and admissions officers who don't understand statistics repeat misleading figures that feed the myth of the massive, early action/decision advantage. In actuality, once recruited athletes are removed from the early pool, the difference between applying early vs regular for non-recruits is quite negligible. Getting rejected from a school that you applied to early is never not a sign that your regular decision applications are doomed. Read our blog article about the Early Decision/Action myth here.
Myth #2: "If I got rejected by an easy college, I have no chance of being accepted by my harder colleges later."
Every year we see students who get rejected by one or more "easier" colleges and immediately lose all hope. Then, they're dumbfounded when a harder college accepts them later in the game. This actually happens quite often. Why did this happen? So many reasons could be at fault. But rather than dwell on why it happened, pour your energy into an appeal letter if the college accepts appeals. Below is an email written by an angry mom who may share your sentiment. Her daughter used us to apply to graduate schools with a 3.1 undergraduate GPA in 2016.
"Just to let you know that [my daughter] did not get in any of the schools she applied to using the application that you helped her with. I am out over $2000.00 and she got nothing. Is there a way to appeal the denial of entrance to Cal State Los Angeles, which is what she really wanted. I think after talking to her you should have known or had an idea if she would be able to get into certain schools. You have been doing this for a long time so you could have told her that it wasn't worth it to apply to certain schools because she had no chance to get in the school. Instead I paid you for the application and she didn't get into any school. I am very upset and very disappointed in what you did to help her. I feel you took the money knowing she had no chance and didn't bother to tell her just so you could make some money.
I would understand if she didn't get in to one or two of the schools, but she applied to almost 7 schools and the only one she got into was the one she wrote her own personal statement for. I would like to appeal the Cal. State LA one and think that you should help us with that for what we paid and what the results was as to no acceptance to any of the schools. I could have used that money for tutors for [my daughter] and at least it would have helped her in school. [My daughter] didn't get a thing for the $2000.00 and is totally disgusted."
Her daughter was ultimately accepted by USC. However, USC was the last program to notify her of its decision and the mom sent this email before they found out. They hired us again to help with her PhD applications two years later.
Moral of the story: If, at some point, you feel that College Zoom has failed you, you should know that it's perfectly okay to vent that to us. We've lived this merry-go-round of emotions for 11 years ongoing, and we're here to help. Statistically, when the dust settles, we'll likely become your hero again. Just stay the course and keep us updated and included.
Taste What The Emotional Roller Coaster Feels Like
Here is a different letter by an extremely upset parent from last year:
"So it has become very clear to us that the underlying cause behind the great number of rejections [our son] received is because of the manner in which he was presented to the schools. When I first talked to you, I clearly explained that he didn't have an earth shattering story. After you and him talked, I was assured that he had enough activities and involvement over the years to convey notable stories.
We hired you on the basis of your confidence to build his application as one that would stand out and ultimately gain admission to some of his schools of choice. Upon hearing back from all of his schools, it is clear that your company's services didn't do anything to help him obtain an acceptance letter from any of his seven top [Ivy League] choices. His High School counselor wrote to us and also talked to [our son] in person, and basically said that without something new and very compelling, doing an appeal would not be a good use of anyone's time. She was very pragmatic and suggested he focus on what is, and moving forward it. [i.e. with UCSD]"
Her son was waitlisted by his first choice school Cornell, and we forced him to appeal despite the family's very passionate protests and intense desire to not be disappointed again. They felt that, because UCLA and UC Berkeley, which had higher acceptance rates, said no, there was no point. The parent also said that the school counselor again asserted, "Unless he has a super compelling story to tell of something new that was not in his application, his appeal will not be considered."
Before you continue reading to learn what happened. Ask yourself, "What would I do? Appeal or not appeal?" Then, watch this 1 minute video of a baseball play on YouTube, which is a perfect metaphor for the appeals process. Choose one player from the video that you want to be like (link) and then continue reading below.
Cornell accepted him on appeal a month later. The family was in total disbelief. The previous year, in 2018, Cornell had accepted only 75 students from their waitlist. In 2019, however, Cornell accepted more than twice that amount, 164.
Here's the emotional rollercoaster part. Previously, before the student had received any of his decisions, he felt exceedingly confident and his parent emailed us this:
"Thanks for all of the good support provided to [our son]. I believe the process you put him through really made him dive deeper into himself and have a better understanding of the reasons why he wants to pursue admission into the [Ivy League] colleges he selected. Not sure he really understood the "why" before. So thank you for that."
You may feel equally as confident right now. However, like this student, panic may set in after a wave of rejections and/or learning of your classmates' results. That's when his mom texted:
"This is crazy....kids are not getting into their target schools! Terrible! None of this makes sense. Kids are afraid and confused. If [our son] can get into UC Berkeley, he'll be very elated."
The next major email his parents sent was the angry one that appeared first in this section. Brace yourself. College decisions can be an emotional roller coaster.
Moral of the story: Persist. Rather than dwell on bad news, productively focus your effort into an appeal or waitlist letter. It helps to pour your energy into something productive. Don't panic until all of your college decisions have come out. Then, if you are not satisfied, submit an appeal. The best thing you can do is steel yourself and see the game through. Don't throw in the towel prematurely.
Success Is Not Always Clean, Pretty, or Achieved on the First Try
The reason College Zoom currently has the best success rate in the country (as of 2020) is not because our students always receive their acceptances cleanly and perfectly on the first attempt. We're #1 in our industry's success rate because, after initial outcomes are released, we urge students to write their appeals more intelligently and persuasively than other students. More commonly than you might expect, we have to encourage students dig in and claw at the appeals process. Push forward when most students, school counselors, and parents lose hope and don't see the point. That is what makes the difference.
Not all colleges allow appeals, so if you receive bad news, your first step is to educate yourself on the specifics of each college's appeal policy and learn if appeals are accepted. Note: If you're waitlisted, most colleges will allow you to submit a letter of continued interest, which is essentially the same thing as an appeal. Learn more about what makes an appeal argument compelling here.
Important: Do not succumb to senioritis. Senioritis will kill any appeal's chances of success by robbing you of any compelling new information to report. Instead, keep striving to build upon your achievements and gains. Show colleges that you're even stronger than you were when you applied.